Web Analytics Manager

Location: Central London

Job Ref: #WAM261118

Reporting to the Director of Marketing, the Web Analytics Manager has the overall responsibility for design, development and implementation of web analytics (using Google Analytics, Google Tag Manager, Google Optimize and Google Search Console) across our 260+journal sites, all related informational and corporate sites, our current Manuscript Tracking System (MTS) sites and our newly developed MTS sites. The role holder will work closely with the Director of Marketing, Senior Data Analyst and Researcher Marketing team to ensure there is robust, consistent and actionable tagging, tracking and resultant analytics available across all relevant sites. This role will require the holder to develop a strategy for being able to track user and customer behaviour (including the whole author journey from research to publication) across these varied sites.

Responsibilities

Updating/building web analytics infrastructure

 

Supporting and enhancing marketing activity

 

Reporting, testing and insights


Skills and experience

The role holder is an independent thinker who has an in-depth understanding of web analytics and very strong, demonstrable experience in overhauling existing web analytics infrastructure and/or successfully building this infrastructure from scratch. They are passionate about understanding customer behaviour and product performance and helping their colleagues derive the best insights from these elements. An understanding of Open Science and wider publishing and research landscape, and the elements and actors within it, is desirable. The role holder is someone who wants to help make sure Hindawi has the most effective web analytics possible and educates their colleagues on how best to utilise these.

 

Benefits

Compensation

Salary based on experience.


To apply for the position, please send your CV and cover letter, including salary expectations, notice period, and your motivation for working with us to londonjobs@hindawi.com. Applications will be considered on a continuous basis, so early applications are encouraged.

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